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Hasbro at Wizard World Chicago
By Graham Weaver with Philip N. Zeman
The US reissues were on display, with what appeared to be finalized
Optimus Prime, Ultra Magnus and Rodimus Major toys in and out of
packaging. Boxed Takara God Ginrai and Starscream toys stood in for the
later-wave Powermaster Prime (who will include "everything the Japanese
toy did", as we found out later) and Starscream. The first-wave PVCs
were also on display in-package, and a few others were displayed loose.
Finally, a prototype of a new Big Adventures toy hung out with the four
released smaller toys and a carded Aerobot.
Rodimus Major looked to be exactly like his Japanese reissue . Optimus
Prime and Magnus appeared to have rubber tires and all their relevant
The packaging was something like a cross between US and Japanese G1,
with no flap, and the words "Commemorative Series 1" above the figure's
name. Prime's tech specs, a pale blue box nothing like the G1 tech
specs setup, use the expanded text from his "Heroes of Cybertron"
figure, and Magnus' are also different from his G1 toy. Finally, Magnus'
boxback used the Japanese Movie-era battle scene, rather than the US
one. All of the PVCs on display were US, judging by their light-piping,
except for Magnus. Magnus did have more back detailing than the Japanese
figure, however. Spark Attack Powermaster Optimus Prime is a translucent
orange with red flame deco - ironically, it looks more like Fire Guts
loose Prime PVC had his axe, despite being a US (light-piped) PVC.
The Big Adventures toy was a dinosaur with a Cheetoresque transform
scheme. No name was officially given to this toy, but we can't help but
think that it may be called "Dinobot". The name fits, it is owned by
Hasbro, and since we have a "Cheetor" in the line, it just seems
appropriate. There are no plans to end the line any time soon, though
there may be changes in branding, such as emphasizing "Big Adventures"
over "Transformers" to minimize confusion among parents faced with
Armada, Big Adventures, and G1. On a related note, the "Fire Marshall"
and "Rescue Chopper" 1-2-3 repaints are still slated for release. (The
representatives appeared to know which toys they were, referring to them
as "the red ones".)
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