ASM: 2001: a toy fair odyssey
 ROBOTS IN DISGUISE
Display Info
Basic Figures
Deluxe Figures
Mega Figures
Ultra Figures
Super Figures
Promotional Materials
Brief Q&A

RESCUE ROY
Rescue Roy

HASBRO
Jurassic Park III
Star Wars/Batman
G.I. Joe/Planet of the Apes

LEGO
Bionicle
Dinosaurs
Jurassic Park III/Mindstorms
Star Wars

BANDAI
Digimon/Final Fantasy
Gundam

TOYCOM
Space Ghost

A SkyJammer Enterprises Publication


TOY FAIR 2001:
HASBRO: Jurassic Park III
Story and Pictures by Daniel Lipkowitz

[Remember - every picture links to a larger size!]

Jurassic Park 3 - Packaging Display

Dinosaurs were out in force at Hasbro's dramatic display for the third in the successful series of "Jurassic Park" films, and despite a strong Velociraptor and Tyrannosaurus presence, the fin-backed Spinosaurus seems to be the star of the show.

Jurassic Park 3 - Small Spinosaurus

Jurassic Park 3 - Giant Spinosaurus

The Jurassic Park III Spinosaurus

Jurassic Park 3 - Small Tyranosaurus

Jurassic Park 3 - Tyranosaurus - 1

Jurassic Park 3 - Tyranosaurus - 2

The Jurassic Park III Tyrannosaurus

Jurassic Park 3 - Small Pteranodon

Jurassic Park 3 - Alpha Pteranodon - 1

Jurassic Park 3 - Alpha Pteranodon - 2

The Jurassic Park III Alpha Pteranodon

Immediately noticeable was that the sculpting of both the dinosaurs and human characters is vastly superior to that of the first two movies' toys.

Jurassic Park 3 - Humans with Dinosaur - 1

Jurassic Park 3 - Humans with Dinosaur - 2

Jurassic Park 3 - Humans with Dinosaur - 3

Jurassic Park 3 - Humans with Dinosaur - 4

Jurassic Park 3 - Humans with Dinosaur - Assortment

The Jurassic Park III Human with Dinosaur Assortment

Jurassic Park 3 - Grant with Motorcycle

Grant with Motorcycle

This time around, the main gimmick of the line is "RE-AK A-TAK," a system of touch-sensors and electronics embedded in many of the toys which makes them thrash, claw or bite and emit screams, growls and roars (or motor and weapon sounds, in the case of the vehicles) during play. Torn flesh and exposed bones were a common theme amongst the dinosaur figures in the line, and pressing the buttons concealed within these gruesome wounds produced all sorts of ferocious (or possibly agonized) dinosaur sounds. Although this may sound like a been-there, seen-that feature, the interactivity of the toys was appealing, and the sound effects (although produced by a computer for this selection of prototypes) were quite impressive.

Jurassic Park 3 - RE-AK A-TAK Demonstration - 1

Jurassic Park 3 - RE-AK A-TAK Demonstration - 2

Jurassic Park 3 - RE-AK A-TAK Demonstration - 3

The Jurassic Park III "RE-AK A-TAK" gimmick being demonstrated

As with "Robots in Disguise," the Jurassic Park III packaging features trilingual text for international distribution. Most dinosaur toys were packaged in open-faced "Try-Me" boxes, injury-buttons at the ready.

Jurassic Park 3 - Alpha Pteranodon - Packaging

The Jurassic Park III Alpha Pteranodon in packaging

Jurassic Park 3 - Small Spinosaurus Packaging - 1

Jurassic Park 3 - Small Spinosaurus Packaging - 2

Jurassic Park 3 - Small Spinosaurus Packaging Demonstration

The Jurassic Park III Spinosaurus in packaging and being demonstrated

Jurassic Park 3 - Triceratops Packaging

The Jurassic Park III Triceratops in packaging

And here are the rest of the "Jurassic Park III" figures and sets.

Jurassic Park 3 - Compound_Playset - 1

Jurassic Park 3 -  Compound_Playset - 2

The Jurassic Park III Compound Playset

Jurassic Park 3 - Deluxe Dinosaurs - 1

Jurassic Park 3 - Deluxe Dinosaurs - 2

The Jurassic Park III Deluxe Dinosaurs

Jurassic Park 3 - Die Cast Figures

The Jurassic Park III Die-Cast Vehicles

Jurassic Park 3 - Fighting Dinosaurs

Fighting Dinosaurs

Jurassic Park 3 - Trapper Vehicle

The Jurassic Park III Trapper Vehicle


Altered States Magazine would especially like to thank the kind folks at Hasbro, LEGO, Bandai, Toycom, and the Toy Fair workers for their help.

Got feedback? Send us E-mail!

Daniel Lipkowitz, Contributing Editor: asm_lipkowitz@skyjammer.com.
Douglass Kern, Contributing Editor: asm_kern@skyjammer.com.
Philip N. Zeman, Editor-in-Chief: asm_zeman@skyjammer.com

All pictures and text are Copyright 2001 Philip N. Zeman, Altered States Magazine, and SkyJammer Enterprises. You may not use these pictures or text without the permission of Altered States Magazine and the author(s). Directly linking to these pictures is forbidden. Please link to http://www.alteredstatesmag.com/