ASM: 2001: a toy fair odyssey
 TOY FAIR 2001
Overview
Editorial

ROBOTS IN DISGUISE
Display Info
Basic Figures
Deluxe Figures
Mega Figures
Ultra Figures
Super Figures
Promotional Materials
Brief Q&A

RESCUE ROY
Rescue Roy

HASBRO
Jurassic Park III
Star Wars/Batman
G.I. Joe/Planet of the Apes

LEGO
Bionicle
Dinosaurs
Jurassic Park III/Mindstorms
Star Wars

BANDAI
Digimon/Final Fantasy
Gundam

TOYCOM
Space Ghost

A SkyJammer Enterprises Publication


TOY FAIR 2001:
HASBRO: Robots In Disguise
Story and Pictures by Daniel Lipkowitz

[Remember - every picture links to a larger size!]

Robots in Disguise Logo

DISPLAY INFO

Well, we knew going into the Hasbro showroom what we'd be seeing this year. "Robots in Disguise" as far as the eye could see, with nary a Beast Machine in sight. Actually, given the size of the room, the toy turnout was pretty sparse. Autobot and Predacon symbols were plastered across the walls at disorienting angles, with the new "Transformers" logo splashed here and there. A giant Super Fire Convoy-sorry, Optimus Prime image towered terrifyingly over all.

Robots in Disguise Room - 1

Robots in Disguise Room - 2

Robots in Disguise Room - 3

For the most part, the pictures should speak for themselves. Hasbro has gone retro in more ways than one with the "Robots in Disguise" line -- the new logo zooms back past 1984 and ends up somewhere in the Seventies. All of the packaging is tri-lingual this year; economical, perhaps, but not the prettiest way to design a card or box.

Please note that all of this is mock-up packaging, and designs may change between now and the time when the products hit stores. The toys on display appeared unchanged from the original Japanese Car Robots line. Indeed, word has it that they were simply loose and repackaged imports, so visual details may still change before August, when the line is slated for release.


Altered States Magazine would especially like to thank the kind folks at Hasbro, LEGO, Bandai, Toycom, and the Toy Fair workers for their help.

Got feedback? Send us E-mail!

Daniel Lipkowitz, Contributing Editor: asm_lipkowitz@skyjammer.com.
Douglass Kern, Contributing Editor: asm_kern@skyjammer.com.
Philip N. Zeman, Editor-in-Chief: asm_zeman@skyjammer.com

All pictures and text are Copyright 2001 Philip N. Zeman, Altered States Magazine, and SkyJammer Enterprises. You may not use these pictures or text without the permission of Altered States Magazine and the author(s). Directly linking to these pictures is forbidden. Please link to http://www.alteredstatesmag.com/