ASM: 2001: a toy fair odyssey
 ROBOTS IN DISGUISE
Display Info
Basic Figures
Deluxe Figures
Mega Figures
Ultra Figures
Super Figures
Promotional Materials
Brief Q&A

RESCUE ROY
Rescue Roy

HASBRO
Jurassic Park III
Star Wars/Batman
G.I. Joe/Planet of the Apes

LEGO
Bionicle
Dinosaurs
Jurassic Park III/Mindstorms
Star Wars

BANDAI
Digimon/Final Fantasy
Gundam

TOYCOM
Space Ghost

A SkyJammer Enterprises Publication


TOY FAIR 2001:
HASBRO: Robots In Disguise
Story and Pictures by Daniel Lipkowitz

[Remember - every picture links to a larger size!]

Robots in Disguise Logo

PROMOTIONAL MATERIALS

We were treated to a brief video presentation. It started with Tom Hanks' recent appearance on "The Tonight Show," featuring the actor's unique Sinatra-style take on the classic Transformers theme. Following this was a fast-paced montage of clips from the Car Robots cartoon and images of toys in the line. Only toys that were in the showroom appeared in the video.

Robots in Disguise Video - 1

Robots in Disguise Video - 2

Robots in Disguise Video - 3

Shots from the Robots in Disguise Video

The video was accompanied by a new Transformers theme song which may or may not be the opening for the new cartoon. The beat was frenetic. The vocals were emphatic. The lyrics were familiar. The music was... interesting.

Oh, what the heck. Have a listen.
(Special thanks to Douglass Kern for the recording!)
[Note: The file is a 8-bit mono, 8KHz WAV file. MP3 format is coming. You may not post this file on any other server or direct-link it without the permission of ASM and the authors/editors of this article.]

This theme music will undoubtedly be the subject of much debate. Although it does briefly include the classic

Transformers /
More than meets the eye /
Transformers /
Robots in disguise
lyrics and tune (Hasbro must have repurchased the rights if this song is intended for broadcast, as Mainframe was unable to use it in "Beast Wars" several years ago), the rest of the song is quite original and distinct. As always, some will love it, some will hate it. The beat goes on.

Intended as a resource for interested retailers, these signs sat below the video screen. Vehicles, vehicles.

Robots in Disguise Promo - 1

Robots in Disguise Promo - 2

Robots in Disguise Promo

2/20/2001 Update: The prices you see are what Hasbro charges retailers for their products, not what retailers will charge consumers. Don't be upset by this; it's a fact of the business world. That's how retailers make their money.

The showroom's sole nod to Beast Machines, this slightly flash-splashed poster lurked in a corner by the door, along with a small sign of information for the retailer.

Beast Machines Poster

Beast Machines Poster

Beast Machines Promo

Beast Machines Promo


Altered States Magazine would especially like to thank the kind folks at Hasbro, LEGO, Bandai, Toycom, and the Toy Fair workers for their help.

Got feedback? Send us E-mail!

Daniel Lipkowitz, Contributing Editor: asm_lipkowitz@skyjammer.com.
Douglass Kern, Contributing Editor: asm_kern@skyjammer.com.
Philip N. Zeman, Editor-in-Chief: asm_zeman@skyjammer.com

All pictures and text are Copyright 2001 Philip N. Zeman, Altered States Magazine, and SkyJammer Enterprises. You may not use these pictures or text without the permission of Altered States Magazine and the author(s). Directly linking to these pictures is forbidden. Please link to http://www.alteredstatesmag.com/