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TOY FAIR 2003
MATTEL - MASTERS OF THE UNIVERSE

Report by Douglass Kern
Click here for the Toy Fair Gallery.

The year of 2002 was a benchmark year for Mattel. It featured the reintroduction of the Masters of the Universe toy line, with figures, a new, high quality show, and a comic.

For 2003, Mattel is doing some tweaking to the line. The biggest change, is that now the figures will no longer include sound chips in them. Because of this, Mattel is also rereleasing a new Castle Grayskull with sounds that can apply to multiple figures built in. The reason for this change is for a more freeform interactivity. Apparently kids did not not like the fact that only Skeletor could activate the trapdoor noises. On the downside to this, with the push for Castle Grayskull, Snake Mountain has ben put on hold.

The Figures

Martial Arts He-Man
This figure has had a color change from the one first seen in the promotional photos. Originally he had orange armor. For the final release, his armor is a metallic blue.

Evil-Lyn
Evil-Lyn was still in the painted test shot stage, but what was shown looked great. The figure perfectly captures Evil-Lyn's look from the current show, down to the bone detailing on her outfit. The figure is a Teela remold, but an extremely extensive one. There is so much remolding occurring with this figure that the only parts I recognized from the original Teela were the large boot and the figure's stance. Evil-Lyn's figure still did not have a gimmick implemented in her, but the final will include one.

Sy-Klone
Sy-Klone was completely finished as of Toy Fair. He looked very nice, leagues ahead of the old figure. His gimmick works via a disk in his waist: turn the disk, and he spins.

Whiplash
Whiplash looked like he was completed as well. The figure looks great, with nice paint and molding detail, right down to a brutish grin on his face. His gimmick is activated by pressing a button on his leg. When pressed, Whiplash's waist and tail whip in a sideways motion.

Prince Adam
Another figure who looked ready to ship, Prince Adam gets an entirely new mold instead of being a He-Man re-color. As befitting the character, the figure looks slightly weak compared to the other figures in the line. Adam's face even has a more youthful look to it compared to the face of He-Man.

Two-Bad
Two-Bad, like Evil-Lyn, was still in the painted test shot stage. But even in a non-complete state, the figure promises to look great when finished. Both of the heads each display a different personality extremely well.

Roboto
Roboto was another figure in the early phases of development, though unlike the others, his gimmick did work. Like the old figure, he has working gears visible within a transparent chest. However, on the new figure, the chest can be covered with a opaque chest plate. Roboto also appears to have a working missile on his back.

Man-E-Faces
The greatest Eternian actor is back again in a figure very similar to the original, but made with modern sensibilities. His face switching gimmick was working, and fortunately we were able to take photos of each face. Man-E-Faces also comes packaged with a gun that is similar in shape to the weapon of the original figure. One difference that this new weapon has is the ability to fire a missile.

Buzz-Off
Compared to other Masters of the Universe characters, Buzz-Off has had a bit more redesign work performed on him. After looking at the new incarnation, one can tell that the time invested into the redesing was time well spent. Buzz-Off looks very insectile, yet he still manages to appear humanoid. By looking at the figure, one can easily see that the sound chips are not included, as evidenced by his tiny feet. Like the original figure, Buzz-Off can also remove his bee styled helmet. Unfortunately, the figure on display at Toy Fair had the helmet glued onto the figure.

"Unnamed" He-Man
I was unable to get the name of this He-Man. He has a very tech-anime theme to his armor and accessories. His sword looks almost shark-like with its streamlined finned appearance. One really odd feature of the figure on display was that it has a blue leg, though this may change with the final.

Stealth Armor Stratos
Not just a repaint, this Stratos has reworked shoulders with universal joints.

Fists of Fury He-Man
This new He-Man figure will feature a boxing gimmick, and both of his gauntlets are removable. Also included with the toy will be a katana-styled sword. He also features a new head mold.

Inferno Skeletor
This figure, an entirely new mold, looked fantastic. Skeletor is covered with flame detailing to his new armor; the two flame blades on his back are removable and can be used as weapons. Since this is Skeletor, he also comes with his Havoc Staff, which has been upgraded as well. Instead of a normal human skull, the new staff now sports a ram's skull made of flames.

"Arctic" He-Man
This He-Man was not named, but he defiantly has an arctic theme, probably to as a counterpoint Inferno Skeletor. Like Inferno Skeletor, this figure is also a completely new mold, and it really shows. The new He-Man is larger than the old, and he looks so tough now that the previous mold looks downright scrawny in comparison. The new mold features polar theme accessories and armor, including large furry boots, a fur pelt on his back as a cape, and a piece of shoulder armor with an ice crystal on it. Lastly, this figure has some really nice detailing; he even has some white spots in his hair that represent bits of snow.

Zodac
Zodac is back, and has finally been unmasked! Underneath his removable helmet, Zodac is a stern looking man, which is fitting for a Cosmic Enforcer. The figure now has extra warpaint-like blue markings on him. Also, it appears that his can attach to his skirt armor via a tube of some sort. Zodac also has a giant baton accessory.

Exo-Armor He-Man and Exo-Armor Skeletor
These two figures will be sold as deluxes. Both feature removable power armor attachments. Skeletor's Armor appears to have been inspired by the old Terror Claws Skeletor figure from the original toy line.

Vehicles and Playsets

Mutant Slime Pit
Skeletor now has a slime pit of his very own. Unlike the original playset, it is now actually a pit. Also, instead of being a torture device, this pit can be used to summon hideous Slime Mutants to do Skeletor's bidding. The Slime Mutant, included with the set, is a new figure that looks like the unenhanced version of Skeletor's bone servant from "The Courage of Adam," To enhance the figure, the Mutant gets a special slime coating. The Slime Pit contains a higher level on which Skeletor can be catapulted.

In addition to the Slime Mutant, the set will include a He-Man figure as well. Mattel would like for the He-Man pack-in to not just be a repainted figure, but they still have not decided on what exactly it will be.

Dragon Walker
This new Dragon Walker is the first motorized vehicle for the new Master's of the Universe toy line. This new Dragon Walker shares its name with the old toy, but nothing else; the new toy is completely different from the old. The new Dragon Walker looks like a bipedal dragon made of steel. It will also have a pack-in He-Man figure, though like the Smile Pit, Mattel is not sure if this will be a repaint or new figure.

This is only a sampling of the products set to be released this year. Not on display were Power Gauntlet Man-At-Arms and the upcoming Battle Station Playset. What was shown looked great, so it should be a very fun year for Masters of the Universe fans.


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